Viewers in Saudi Arabia and UAE say YouTube ads are trustworthy and relevant

DUBAI: Viewers in Saudi Arabia and the UAE prefer YouTube as a video-streaming platform because it allows them to access short- and long-form content in one place, a survey found.

Research commissioned by YouTube parent company Google, and carried out by Kantar and MTM in 2023, also revealed that 84 percent of those surveyed in Saudi Arabia and 83 percent in the UAE found adverts in YouTube videos to be personally relevant to them. More than 83 percent in both countries believed the advertising on the platform was trustworthy.

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