Nike deal ends German soccer’s long-standing relationship with Adidas

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BERLIN: German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany’s national teams with its apparel and equipment from 2027, the German soccer federation (DFB) surprisingly announced Thursday. The new deal extends to 2034 and ends Germany’s long-standing relationship with Adidas, which goes back some 70 years and had … Read more

Adidas, Al-Nassr announce 3-year sportswear deal

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RIYADH: It may not have been the long-awaited Cristiano Ronaldo and Lionel Messi show, but Al-Nassr still delighted fans in Riyadh with a 6-0 thrashing of Inter Miami on Thursday. Just two days after Saudi Arabia exited the Asian Cup, this was a magnificent advert for the Saudi Pro League with Anderson Talisca stepping up … Read more

Saudi Pro League unveils new partnership with Adidas

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Ali Monfaradi and Talison Costa set for rematch at second Abu Dhabi Extreme Championship ABU DHABI: The second edition of the Abu Dhabi Extreme Championship will feature a rematch between Bahrain’s Ali Monfaradi and Brazil’s Talison Costa on Jan. 19 at Abu Dhabi’s Mubadala Arena. The bout reignites their rivalry after a closely contested encounter … Read more